Creative leader with 20+ years of experience shaping brand voice and leading high-impact teams. I specialize in transforming complex ideas into emotionally resonant, performance-driven creative across digital, social, CRM and experiential campaigns. Equally strategic and hands-on, I elevate brand storytelling while mentoring creatives to consistently deliver bold, cohesive, and business-driving content.

Strengths include:

Creating and overseeing content-centric, omnichannel campaigns and experiences, from strategy to concept and execution.
Shaping brand voice and messaging frameworks and ensuring they’re woven throughout touch points, including online video, social, digital placements, long-form editorial and websites.
Concepting campaign ideas from the platform level down to tactics and executions.
Collaborating with stakeholders and gaining buy-in on creative strategy and approach.
Solving problems and untangling complexity — multiple projects, stakeholders, moving parts, bad briefs, no briefs — you name it.
Hunting through data and trends for inspiration that can inform creative and build brand relevance.
Zooming in and out of a project as needed, from writing and editing copy to guiding teams, brainstorming ideas, and nailing the strategy.
Managing and motivating other creatives, even on quick, high-stress projects.

Other talents:
Forgetting jokes, bird watching, lazy running, making gnocchi (and eating it), amateur interior design.

Some brands I’ve worked on:
Samsung, Citi, David Yurman, Maybelline, Dove, Weight Watchers, The Wall Street Journal, Red Lobster, Verizon, Verizon Wireless, Procter and Gamble, General Mills, Bank of America, Ameriprise Financial, Avaya, CMT, Audi, AT&T.